Using haptics to disrupt a shoe category
To position Nike as a leader in apparel and innovation and effectively convey Hyperfeel’s breakthrough technology, we designed a sensorial experience – The Art + Science of Feeling – as part of NYFW.
Guests wearing neuro-sensory headsets embarked on a barefoot journey across varied textured surfaces, enhanced through motion-triggered audiovisual elements, that elevated the sensorial experiences of running.
An interactive data visualization display alongside the product grew as attendees participated, providing personal biometric takeaways and aggregated content for Nike’s.
Inspiring social engagement from over 30% of visitors
Creating supplementary programming to expand the ‘drop’ audience from sneakerheads to design students and NYC running crews
Facilitating meaningful partnerships to tell a deeper product story and drive media buzz