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Experience Design / Positioning & Purpose / Spatial Design / Digital Product Design

Understanding a lifestyle brand’s character and community to refresh their flagship experience

Our challenge

Goop approached us to develop, design and produce their second annual In goop Health wellness summit in NYC.

Our methodology

We delivered creative concepts and a strategic spatial plan, completely re-thinking every stage of the guest experience.

The design and staging of the summit transformed the cavernous space into one inviting self-care and community.

For a frictionless experience, we designed a custom registration platform for guests to register in real-time for treatments, classes, and activities; stand in virtual lines; and process payments.

Our solution

Delivering digital solutions and a concierge-style service strategy that continues to be used at In goop Health events

Transforming 44,000 square feet of raw space into a venue for multiple simultaneous activations

Earning recognition and praise from multiple wellness and lifestyle platforms

Our results

Media Impressions