Tiger Woods – TGR
Innovation Strategy / Communications Planning / Digital Product Design / Brand Identity And System / Organizational Consulting
Understanding an icon’s legacy to chart his chapter two
Working with Tiger Woods, we visualized a future for his diverse portfolio and developed a new TGR parent brand for his organization.
The pillars of our strategy – mindset, method, and mastery – guided a new identity design, public launch plan, and internal culture building initiatives.
We created a family of brands to unify his businesses and teams and designed six connected enterprise websites.
Coupled with a revived social media and communications strategy, this digital ecosystem helped catapult Tiger’s return to golf and elevate his vision for his next chapter.
COHESIVE BRAND FAMILY
Creating lasting strategies to unify messaging, creative, and culture across a diverse portfolio
Facilitating new streams of cross-portfolio collaboration
Creating a user-centered and growth-oriented digital home base that serves as a hub for fans, partners, and collaborators
Features and Recognitions in Leading Publications