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Tiger Woods - TGR

Innovation Strategy / Communications Planning / Digital Product Design / Brand Identity And System / Organizational Consulting

Understanding an icon’s legacy to chart his chapter two

Our challenge

Working with Tiger Woods, we visualized a future for his diverse portfolio and developed a new TGR parent brand for his organization.

Our methodology

The pillars of our strategy – mindset, method, and mastery – guided a new identity design, public launch plan, and internal culture building initiatives.

We created a family of brands to unify his businesses and teams and designed six connected enterprise websites.

Coupled with a revived social media and communications strategy, this digital ecosystem helped catapult Tiger’s return to golf and elevate his vision for his next chapter.

Our solution

Creating lasting strategies to unify messaging, creative, and culture across a diverse portfolio

Facilitating new streams of cross-portfolio collaboration

Creating a user-centered and growth-oriented digital home base that serves as a hub for fans, partners, and collaborators

Our results

Features and Recognitions in Leading Publications