Lucid

Sharing the future of mobility with the world

Our challenge
Lucid wanted to design their Silicon Valley showroom and headquarters to capture the company’s “spirit of California” identity and establish them as leaders in space, energy, and time.
Our methodology
We designed the customer experience in four main parts, taking visitors on a journey from Lucid’s origins and inspirations through tech demos, vehicle prototypes, and customization options. Branded assets, graphics, and messaging enhance the visitor showroom experience.
The showroom design’s scalability and flexibility enabled Lucid to apply this prototype to sales centers as they expand into new locations and markets.
Our solution
FLEXIBLE DESIGN
Setting design standards and prototypes for consistent brand and showroom expansion
MEMORABLE EXPERIENCES
Growing consumer interest through interactive and experiential features
LASTING IMPACT
Connecting with customers to drive brand awareness and community

Our results
