Herman Miller

Ad campaign creative / Communications planning / Social Advertising / Strategic Partner Engagement

Reintroducing a beloved icon to the new creative class

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Our challenge

With the launch of the 25th-anniversary edition of the Aeron chair, Herman Miller recognized the need to tell the story of how behind-the-scenes innovation had improved a classic design.

Our methodology

The juxtaposition of the re-engineered chair’s timeless design and cutting-edge ergonomics drove the visual and tonal inspiration for the Masterpiece Remastered campaign. The campaign revitalized audiences that were nostalgic for the original product and engaged a new class of creatives considering an Aeron for the first time.

Our solution

NEXT-GEN ENGAGEMENT

Generating a 3x increase in new site visits attributed to the campaign

BUILDING A NEW BASE

Driving 77% more new customers into sales funnel

B2B TOOLKIT

Engaging key sales partners by providing B2B-specific tools and assets

chair

Our results

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Campaign Impressions during launch

0 %

Campaign Impressions during launch

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