Pantone
Harnessing a legacy to chart a new path for future growth
Our challenge
Pantone engaged us to guide a transition from a B2B focus to a consumer-minded brand that positions them as the leader in color expertise and intelligence.
Our methodology
We created a new logomark, “Make it Brilliant” tagline, and internal and external marketing campaigns that celebrate the brand’s past and future. We revitalized Pantone’s Color of the Year campaign as a year-round tool of expression, charting the future of color direction and studying how color influences human thought processes, emotions and physical reactions.
Our solution
ROBUST SOCIAL ENGAGEMENT
Rising on Instagram to become the fifth most-popular and engaged-with account.
CAMPAIGN-DRIVEN GROWTH
Triggering an exponential rise in the brand’s social following across Facebook, Instagram, Twitter, and Pinterest.
POWERFUL MEDIA IMPACT
Generating the largest media impact in the brand’s history with 2016’s Colors of the Year.
Our results
