Ad Campaign Creative / Art Direction / Brand Identity & Systems / Positioning & Purpose / Social Advertising
Harnessing a legacy to chart a new path for future growth
Pantone engaged us to guide a transition from a B2B focus to a consumer-minded brand that positions them as the leader in color expertise and intelligence.
We created a new logomark, “Make it Brilliant” tagline, and internal and external marketing campaigns that celebrate the brand’s past and future. We revitalized Pantone’s Color of the Year campaign as a year-round tool of expression, charting the future of color direction and studying how color influences human thought processes, emotions and physical reactions.
ROBUST SOCIAL ENGAGEMENT
Rising on Instagram to become the fifth most-popular and engaged-with account.
Triggering an exponential rise in the brand’s social following across Facebook, Instagram, Twitter, and Pinterest.
POWERFUL MEDIA IMPACT
Generating the largest media impact in the brand’s history with 2016’s Colors of the Year.
Media Impressions within 24 hours of launching 2016’s colors of the Year
Media Placements in the first week of launching 2016’s color of the year