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Pantone

Ad Campaign Creative / Art Direction / Brand Identity & Systems / Positioning & Purpose / Social Advertising

Harnessing a legacy to chart a new path for future growth

Our challenge

Pantone engaged us to guide a transition from a B2B focus to a consumer-minded brand that positions them as the leader in color expertise and intelligence.

Our methodology

We created a new logomark, “Make it Brilliant” tagline, and internal and external marketing campaigns that celebrate the brand’s past and future. We revitalized Pantone’s Color of the Year campaign as a year-round tool of expression, charting the future of color direction and studying how color influences human thought processes, emotions and physical reactions.

Our solution

ROBUST SOCIAL ENGAGEMENT
Rising on Instagram to become the fifth most-popular and engaged-with account.

CAMPAIGN-DRIVEN GROWTH
Triggering an exponential rise in the brand’s social following across Facebook, Instagram, Twitter, and Pinterest.

POWERFUL MEDIA IMPACT
Generating the largest media impact in the brand’s history with 2016’s Colors of the Year.

Our results

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Media Impressions within 24 hours of launching 2016’s colors of the Year
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Media Placements in the first week of launching 2016’s color of the year