General Electric

Consumer Research / Service Design / Innovation Strategy / Experience Design

Understanding the patient experience to create a better mammogram

project

Our challenge

GE Healthcare wanted to reimagine the mammography process to chart a course for the business’s future.

Our methodology

We organized an accessible learning lab with interviews, panels, workshops, and events to better understand the perspectives of those involved in the mammography process.

Our empathy-driven, patient-focused research revealed pain points with the mammography experience, and guided our product and service strategy design to improve patient experience, testing efficacy and women’s screening rates.

We developed a service layer to GE’s product business – supporting additional, direct monetization of our research findings with GE’s core hospital customers.

Our solution

360 IMMERSION

Gathering insights from over 1,200 doctors, technicians and patients across the imaging ecosystem

PRODUCT INNOVATION

Developing features like patient-assisted compression and material adjustments to for a more streamlined experience

CHANGING BUSINESS MODEL

Inspiring a business-wide empathic approach to developing new products and services

Our results

0 %

Of patients Reported Improved Experiences

“Tasked with completely revamping patient perception of mammography, GE Healthcare […] found a way to put women in control of their own exam [and] made patient comfort a priority. [GE’s] Senographe Pristina has the best of our technology, but it was also inspired by empathy with women.”


Aurelie Boudier
Global Creative Director
GE Healthcare

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