ACLU
Positioning and Purpose / Ad Campaign Creative / Social Advertising / Digital Product Design
Empowering Americans to unite and fight for democracy
Our challenge
We worked closely with the ACLU to concept, design, and develop the #OurVoteOurFight experience and campaign. Our campaign strategy and digital experience amplified what was really at stake as a way to increase voter participation in the 2020 presidential election.
Our methodology
Two campaign videos, an interactive web experience, and over a thousand shareable social media assets ensured campaign scalability, strong engagement, and emphasized the impact each voter has on the nation’s future.
Our solution
EMPOWERED AUDIENCES
Uniting the American population with a single mission and call to action
DIGITAL ASSET TOOLKIT
Inviting active participation and driving content distribution across multiple social platforms
STRONG IMPACT
Expanding organizational reach through for an ongoing platform, voice and following
Our results
Campaign Pageviews
Email Signups Generated
