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ACLU

Positioning and Purpose / Ad Campaign Creative / Social Advertising / Digital Product Design

Empowering Americans to unite and fight for democracy

Our challenge

We worked closely with the ACLU to concept, design, and develop the #OurVoteOurFight experience and campaign. Our campaign strategy and digital experience amplified what was really at stake as a way to increase voter participation in the 2020 presidential election.

Our methodology

Two campaign videos, an interactive web experience, and over a thousand shareable social media assets ensured campaign scalability, strong engagement, and emphasized the impact each voter has on the nation’s future.

Our solution

EMPOWERED AUDIENCES
Uniting the American population with a single mission and call to action

DIGITAL ASSET TOOLKIT
Inviting active participation and driving content distribution across multiple social platforms

STRONG IMPACT
Expanding organizational reach through for an ongoing platform, voice and following

Our results

0K
Campaign Pageviews
0
Email Signups Generated