Adobe

Positioning and Purpose / Ad Campaign Creative / Social Advertising / Influencer Marketing

Understanding the hearts and minds of young creatives to inform an inspirational social strategy

project

Our challenge

Adobe partnered with us to create more emotive, peer-to-peer social relationships with Gen Z and millennial users.

Our methodology

Our social strategy aligned the company’s messaging and channels with the mindsets and behaviors of young creatives through user generated content to provide a clear, relatable and inspirational core brand personality.

We developed a 5-month channel and content calendar – inclusive of always-on and topical content – and designed supporting assets. A plug-and-play outreach process deepened audience engagement by highlighting student and influencer work.

Our solution

FLEXIBLE CONTENT CALENDAR

Developing a proactive, real-time framework for responding to pop culture as it happens

EMPOWERED AUDIENCES

Showcasing the diversity of creativity and talent by partnering with students and opening a dialogue

STRONG ENGAGEMENT

Generating a 75% stories completion rate, 6% over average

Our results

0 %

Increase In Followers During Implementation Period

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Partnerships With Influencers and Student Designers

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