Delta
A core mission to generate meaningful connections
Our challenge
As part of a new CSR messaging strategy, Delta wanted to prove that it is not just an airline, but a mission-led connections company.
Our methodology
We developed the ‘To & From’ podcast with StoryCorps featuring interviews with guests from worldwide who share stories of leaving home and finding new ones.
To celebrate the podcast’s launch, we hosted an event designed to unite diverse travelers in meaningful conversation. Conversation buttons, a digital portrait gallery, and interactive globe fostered new relationships.
Our solution
STRENGTHENED MESSAGING
Proving the company’s mission and purpose with a narrative focused on diversity and inclusion
GO BOLD
Partnering with a notable organization to deliver a wide-reaching and significant engagement
ACTIONABLE CREATIVE
Bringing the strategy to life through consumer-facing narratives
