Delta

Delta Logo

Communications planning / Consumer Reserach / CSR / Digital Product Design / Experince Design / Positioning & Purpose

A core mission to generate meaningful connections

project

Our challenge

As part of a new CSR messaging strategy, Delta wanted to prove that it is not just an airline, but a mission-led connections company.

Our methodology

We developed the ‘To & From’ podcast with StoryCorps featuring interviews with guests from worldwide who share stories of leaving home and finding new ones.

To celebrate the podcast’s launch, we hosted an event designed to unite diverse travelers in meaningful conversation. Conversation buttons, a digital portrait gallery, and interactive globe fostered new relationships.

Our solution

STRENGTHENED MESSAGING

Proving the company’s mission and purpose with a narrative focused on diversity and inclusion

GO BOLD

Partnering with a notable organization to deliver a wide-reaching and significant engagement

ACTIONABLE CREATIVE

Bringing the strategy to life through consumer-facing narratives

flowers

Our results

0 K

Impressions Generated on Social Media

Delta Result
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