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Gen Z: Shopping Habits of Digital Natives

The past two years have had a dramatic impact on consumer behavior triggering new cultural phenomena like pandemic exhaustion, digital inspiration and ethical online shopping forcing brands to find ways to quickly adapt to the ever-changing dynamics. And never has…

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A New Era of PR: The Changing Face Of Brand Activation

Digital transformation and brand reputation are inextricably linked. It is no longer sufficient to have a well-known name in order to earn people’s attention. This traditional privilege has changed, driven by abundant choice and social media. Brands need people more…

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