The power of choice is both the friend and enemy of brands in the attention economy — a positive and negative charge at the nucleus of dynamic brand activation (DBA). Understanding the attention economy is one thing; how brands prove…

Digital transformation and brand reputation are inextricably linked. It is no longer sufficient to have a well-known name in order to earn people’s attention. This traditional privilege has changed, driven by abundant choice and social media. Brands need people more…

Content, irrespective of its form, medium or channel, has become one of the most important influences of consumer engagement. Without relevant and eye-catching content, you offer nothing for your customers to read, listen to, view, learn or share, and thus…